Thanks to the world wide web, anyone can promote their services on-line and programs, such as google adwords, enables law firms to target specific terms and pay to appear under these terms. The disturbing fact is that folks can write anything in their ads that they want–there is no control or protocol. Earlier this week, our office manager received a phone call from a new law office opening in one of our states. The paralegal who called requested names and contact information for all the manufacturers and the opposing counsel. They did not plan to do any research; they were hoping to ride on our coattails and take the information we have built for our clients and our Firm over the past seventeen years we have been practicing in the state. What’s even more upsetting about this story is that if you look at the lawyer’s ad on google, it reads that they have 20 years experience. Yet, in the state they are advertising, they have none! So, be careful, ask questions, be weary of one page websites, and know who you are hiring.
For more information, see the whole article here: Lemon Law Firms Are Not All Created Equal